The click fraud on ads problem
Tuesday, March 14th, 2006Many webmasters are verry scared about the click fraud.
Both publishers or advertisers want to keep this fraudulent activity at low level.
This problem is having two sides ( the advertisers point of view and the publishers point of view ).
1. The advertisers point of view
The companies who are trying to get more visitors to their websites and who are not verry familiar with SEO or other type of promotion choose the paid per click advertising. There are a lot of companies that offer good service but the best are Google and Yahoo.
So when an advertiser choose one of these programs of both of them he must publish an ad and for good positioning he must pay higher prices.
Let’s consider we have a company who is selling books on a niche market but the owners are not verry good webmasters. So they choos PPC programs. They sign up, put money on account, and publish the ads hoping the visitors that will come to their sites will drive sales. He usually spends around $0,5 - $3/click, but on one day he received about 1000 clicks in one hour when he usually received in the last days an average 100 cliks per day.
At this moment the advertiser will get scared and will have in mind two scenarios.
a. the publisher is trying to obtain more money
b. a concurent company is clicking his ads trying to get him out of the market
He will now contact to ads company to see what is going on, and will try to get his money back.
The advertiser always thinks that the publishers are trying to steal from them.
2. The publishers point of view
When a publisher is facing this kind of problem he is also having two point of view
a. a concurent publishers is trying to ban his account
b. an advertiser is trying to take out another advertiser
In most cases the publishers will be banned from the ads network.