Archive for March, 2006

The click fraud on ads problem

Tuesday, March 14th, 2006

Many webmasters are verry scared about the click fraud.
Both publishers or advertisers want to keep this fraudulent activity at low level.
This problem is having two sides ( the advertisers point of view and the publishers point of view ).

1. The advertisers point of view

The companies who are trying to get more visitors to their websites and who are not verry familiar with SEO or other type of promotion choose the paid per click advertising. There are a lot of companies that offer good service but the best are Google and Yahoo.

So when an advertiser choose one of these programs of both of them he must publish an ad and for good positioning he must pay higher prices.
Let’s consider we have a company who is selling books on a niche market but the owners are not verry good webmasters. So they choos PPC programs. They sign up, put money on account, and publish the ads hoping the visitors that will come to their sites will drive sales. He usually spends around $0,5 - $3/click, but on one day he received about 1000 clicks in one hour when he usually received in the last days an average 100 cliks per day.

At this moment the advertiser will get scared and will have in mind two scenarios.

a. the publisher is trying to obtain more money
b. a concurent company is clicking his ads trying to get him out of the market

He will now contact to ads company to see what is going on, and will try to get his money back.
The advertiser always thinks that the publishers are trying to steal from them.

2. The publishers point of view

When a publisher is facing this kind of problem he is also having two point of view

a. a concurent publishers is trying to ban his account
b. an advertiser is trying to take out another advertiser

In most cases the publishers will be banned from the ads network.

Who will sell the secret of becoming a rich AdSense publisher

Friday, March 10th, 2006

Many people in these days are trying to sell books about how to become an AdSense millionaire, rich guy or girl.

They all pretend that they are making a lot of money from AdSense, and on their websites you can see an endless page with a lot of talk about that.
Most of these so called “experts” are just people trying to make the millions. They are also displaying screenshots from their AdSense accounts, where they display some inflated earnings, in their desperate run for buyers.

I think no one will sell his success or method of making money.
Do you think a person who is making all that money from AdSense needs to make a book?

This guys are just scamers and this is the perfect word to describe them. They also make a 3px text on their sites in which they tell you clear that they do not have any guarantee of the methods described in their books.

So? Why to buy a book if you don’t have any guarantee?

There is a lot of free info on internet to read about this.
We also have posted a lot of useful info in this site for beginers.

The only method of making money with AdSense is:
- write quality unique content
- improve your SE rankings
- obtain links from relevant sites to your content
- update your content 2-3 times a week.

All The Best!

WordPress 2.0 can close your AdSense account

Tuesday, March 7th, 2006

The new version of WordPress 2.0 is one of the most popular and powerfull script for blogs.
Few of the webmasters know that this new version can violate the AdSense rules.

In this version, WordPress introduced a live post preview. If you scroll to the bottom of the page while editing a post, you’ll see a live preview of how your page will look once it’s published. This is a very nice addition to WordPress, but for AdSense publishers, and those using other context-targeted ad networks, it presents a serious problem.

When the post preview is rendered, it will try to fetch your Google ads!

And because the post hasn’t been published yet, when Google’s bot tries to crawl the page a few seconds later, it will receive a 404 error.

The best case scenario for this is that some of you (who don’t use permalinks) will receive very poorly targeted ads for up to two weeks after you publish your post.

And the worst case scenario, since Google prohibits displaying ads on 404 pages, is that you could get your account suspended.

WordPress 2.0 does provide a solution, though; it’s the new is_preview template tag. This new tag tells whether the post is being displayed in the post preview section while it’s being edited.

So all you need to do is to add in a check for this into your template code wherever you have placed AdSense, and the problem will be solved. Just add this code around your AdSense code:

< ?php if (!is_preview()): ?>
// Paste your AdSense code here //
< ?php endif; ?>

This way, the post preview will not try to show Google ads, and they will only be shown once your post is published. This will keep your AdSense account safe and your ads well-targeted.

More info can be found here