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Archive for April, 2006

Google Plans to Sell Another 5.3 Million Shares

The move comes just two days before Google’s closely watched stock will be added to the Standard & Poor’s 500 index — a breakthrough that snapped the company’s shares out of a recent funk and presented management with an opportunity to capitalize on the surging demand.

In a Securities and Exchange Commission filing late Wednesday, Google said it expects to sell the 5.3 million shares primarily to index funds who must own a stake in the company because it’s now in the S&P 500. Google’s market value has climbed by more than 15 percent since Standard & Poor’s said it would include the company’s stock in the blue-chip bellwether.

Based on Wednesday’s closing price of $394.98 on the Nasdaq Stock Market, Google’s offering would raise about $2.1 billion.

But news of the offering raised a red flag for some investors worried that extra shares will make it harder for Google to reach the lofty earnings-per-share target set by analysts. Google’s shares dropped $12.09, or 3.1 percent, in extended trading.

The additional shares sold in the offering means Google will probably have to earn an additional $45 million to $50 million this year to match the average earnings estimate of $8.82 per share among analysts polled by Thomson Financial.

The company expects to have 305.4 million shares outstanding after the latest offering, up from 271.2 million shares at the time of its IPO. Google’s market value has increase by about $100 billion since the company went public.

source: yahoo

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The first step to improving your search engine rankings

The first step to improving your search engine rankings and achieving good link popularity is to get your site listed in one or more of the popular directories. Two of the better directories are Yahoo and the Open Directory Project. If you have a business related web site you’ll want to get listed in the Yahoo Directory.

The Yahoo Directory charges three hundred dollars per year for a listing. That can be a lot of money for some, but it’s a good business investment. If your web site is not a business related site, the listing is free, however, it will take a lot of follow up and time to get listed.

The Open Directory will give you a free listing regardless of what kind of web site you have. Unfortunately, “free” has its price. The price is “time”. It can take many months and many follow up inquiries before your site actually gets listed.

Your objective should be to get your web site listed at the highest level of the most appropriate category. In order to achieve that goal, you need to think things through. For example, if your site is in the business of shipping auto parts from a small town out in the boondocks, DON’T submit your listing request to “Auto Parts in the Boondocks”, that can be a fatal error. Think a little! Submit your web site to “Worldwide Auto Parts”. You will not only associate your web site with the big boys, but you’ll also get your web site listed in an International Directory.

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What is so popular about links

Well, the short answer to that question is “A lot”. The phrase “Link popularity” alludes to the ranking given to your web site by the search engines. It decides what position your page is given by the search engines when people search for certain keywords contained in your site. You’re probably asking “How do I make my link popular?”

Search engines are arbitrary. They give cachet and capital to web sites that have incoming links to their pages originating from complementary, high caliber sites. It’s a very simple, but an extremely important blueprint. Google originated the blueprint, and now nearly all the other popular search engines apply it to give value to web pages in their indexes.

The more customarily your keywords are used, the more difficult it will be to attain good link popularity, but without accomplishing this task, it is virtually assured your web site will never rank very high on any of the search engines. Don’t get discouraged. There are tried and proven strategies for gaining good link popularity using the most highly searched keywords.

There are some things you should be aware of. Most importantly, you should know that simply putting one of your links on a large number of web sites will not get your web site good link popularity. The fact of the matter is, doing this will have just the opposite effect. This is especially the case when it involves web sites that exist for nothing other than to post outgoing links. These websites are commonly referred to as “link-farms”. The more popular search engines will vigorously show bias against your web site if it is identified with a link farm, so stay far, far away from them!

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1000 page impressions but no earnings

Some webmasters are confused about how Google pays them.

The AdSense program is working in two ways: one that can pay you when someone clicks on the ads displayed on your site or at page impressions.
It is possible to make 1000 page impressions but $0. The reason is that the ads displayed on you site are not paid by the advertisers at page impressions. This ads are paied at click “CPC”.

So if you make 1000 page impressions and didn’t received any click or the ads were not even paid in the CPM system you don’t make any money.

This is a problem that you can’t control because Google automatically display whichever ad or ads representing the highest revenue potential for you, whether they’re CPC or CPM ads.

If you see that your ads are not performing well try to make some tests with diferent positions and colors on site. I am sure you will find in time a good position and shape for your ads.

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My first $5 click

Yesterday i received on one of my sites a click that paid me with $5. This is the first time when i get this kind of click. I will try to make a research to find out what maked this expensive click to come out.

First of all the site who generated this click is related to business and economy. I do not target there any expensive keywords. What i do is to post real news from economy, politics, and business at every 7 days.

What i recommend :

  • post original and interesting articles
  • do not copy other sites
  • blend you ads with the content
  • make your visitors come back
  • work on traffic
  • DON’T TRY TO FRAUD GOOGLE
  • I wish you all the best, and you can try our new mp3 player website.

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    Using the AdSense Advertising Program

    I really recommend Eric Giguere’s Make Easy Money with Google : Using the AdSense Advertising Program book.

    See below what other people are saying about this book on Amazon:

    This is a quick read and one that you can’t put down. Eric’s Blog is a perfect compliment to the book.
    This book is a must read for anyone interested in earning income with Adsense.
    Excellent job Mr. Giguere

    Like having a big brother talk you through the steps for getting from zero to money in the bank. The conversational style was enjoyable and helped pace the presentation of the information. Manuals filled with fact after fact can end up being discouraging for the newbie, when what you really want is just to have a friend help you. I used this book to double check what I’d done with adsense on my site (search4dinosaurs.com), and found that even though I’d been through this territory already, there were a few good nuggets I’d missed. And those tweaks earned me more than the price of the book.

    I hope that all new AdSense users after buying this book will know better how to optimize the sites for big profits.

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    AdWords Referrals - Another Good Tool For Webmasters

    These days Google introduced another good tool for his AdSense publishers, The AdWords Refferals Tool.

    What is AdWords Refferals?

    As Google is saying on their official website:

    Referrals is a feature of AdSense that allows you to increase your revenue while increasing your users’ awareness of useful products and services. By adding a referral button to your site, you can direct users to products like AdSense and Firefox with Google Toolbar. When your referral connects a user to one of our referral products, you can generate more earnings while helping new web publishers monetize their websites or improve their web browsing experience.

    They also said that you can receive $20 at every $100 spent (this was when they maked the announce the first time - no more available at this moment) by the advertisers who sign up through your links. This is what they say on their blog. On the other hand in this page they say that you will make $20 only when the advertisers is spending $100 on their first 90 days.

    My opinion is that the best option will be to receive a % from the money they spend.

    I think this option will make more publishers promote AdWords. This means more money for Google and more money for us.

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    Block Low Paying Adwords Ads with AdSense

    Many AdSense publishers do not want to display low paying ads, irelevant or competitor ads. Google is offering you the option to do this verry easy.

    First you need to find out what is the Ad’s URL

    All you need to do is to bloch the display URL or the destination URL into your filter. To find out what you will block you can use the AdSense Preview Tool ( https://www.google.com/adsense/previewtool )

    The AdSense Preview Tool is an addition to the right-click menu of Internet Explorer 6.x browsers. It offers the ability to view the ads that would appear on your page, and to display the destination URLs of these ads with only a few clicks.
    Source: Google AdSense support page

    Block the Ad in 3 easy steps:

    1. Enter your AdSense account
    2. Go to AdSense Setup section and then to Competitive Ad Filter

    The Competitive Ad Filter enables you to block specific ads, such as competitors’ ads, from appearing on your pages.

    3. In the field provided there anter on every new line the sites that you want to block.

    Note that the changes can take a few hours before making effect.

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    How to generate ad revenue for blog sites

    These days the blogging is becoming an industry, because inexperienced people can publish their own web sites without too much effort.

    Do you know how to generate ad revenue for blog sites?

      These are the steps for building a successful blog:
  • find out what people are searching for
  • publish original content that people will find useful and interesting
  • post articles or info every 2-3 days
  • optimize your blog
  • make it look good and easy to read
  • After this you can start thinking on making some money with the blog.

    Some of the best methods is using the Google AdSense program.
    AdSense a fast and easy way for website publishers of all sizes to display relevant Google ads on their website’s content pages and earn money. All you need is a website + quality content and AdSense will work for you.

    Also you can use affiliate programs to sell the products offered by other companies. For this you will receive a percent of the price.

    Blogging is fun and for this fun you can make also money. That’s nice!

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    What is a good ctr for AdSense

    The CTR is the ratio of the number of times a user clicks on an online advertisement per number of viewers who view the web site that has the advertisement on it. For example, if one out of 100 people who visit a specific Web site click on an advertisement and are taken to the advertiser’s site, then the CTR of that advertisement is 1/100, or 1%.

    AdSense is having also implemented this system, so you can see how efficient are your ads.

    The CTR varies from site to site.

    Things that can increase your CTR:

  • the position of the ad on your site
  • the color of the ad
  • the content you offer
  • the type of visitors you have
  • Usually i have seen sites that are having 0,5% CTR, but i also seen sites that are having 30% CTR or even more.

    My opinion is that between 5% and 15% is a normal CTR if you have well targeted visitors coming from search engines.

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