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Don’t ask your users to click on your ads

I have saw in a lot of forums and online game websites that the owners are using some strange methods to make some money.

They are asking their visitors to click on the AdSense ads. Hey people for this you can use PayPal or other payment processor not AdSense.

Asking people to support your efforts by clicking on your Ads it’s against the TOS of Adsense Service, and this is the short way to get you banned from the network.

Be careful!

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Don’t depend on search engines

Anyone knows that search engines are the most important source of traffic on internet.

But what you will do if you ranking decreases and you will no more receive a lot of visitors from Google, Yahoo or MSN.

Try to brand you business, use offline advertising methods, use press releases, use email marketing, use anything you know to promote expect SEO and link building.

You ca nregister your site to directories that are having the same theme like your site. From there you can receive a lot of good quality traffic.

Good luck!

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The AdSense Mafia

AdSense means a lot of money, and if you know how to do it it’s easy.
I know a group of people who is organised to steal well established sites and to put on them their adsense codes. It hasn’t happened to me but some of my friends faced this problem.

Their websites have been stoled and hacked and after 2 days they have seen the sites working perfectly but with other AdSense code on it.

I am looking for some news from other webmasters on this problem.
Why AdSense is not taking action on this?

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All eyes on AdSense’s next move

I wonder what will be the next move AdSense will do.
At this moment they are market leaders for contextual, CPC advertising and they are taking advantage of AdWords. My opinion is that the video ads have not done so much of what they expected to be a boom in online advertising market.

It will be interesting if they will introduce the CPA and CPL advertising and keeping also the PPC ads.
So what i want to see is a service that will pay the publisher a lower rate per click and if from they also drive sales to the advertiser to receive a commision.

I think that this will be a verry nice idea, and the publishers will be delighted to promote more AdSense, and the advertisers will pay less money.

We need something new in AdSense something inovative.

Come on guys, maybe i can give you some more ideas, so hire me! :)

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Links on homepage for higher ranking

Today i have visited http://www.mydatingdir.com a website that is offering to all dating webmaster the posibillity to have their websites listed on the homepage.

We all know that more links means higher SE’s reanking for a website.
The link pages are no more useful, and it’s a big need for one way and unique links related to the content. I personally like the idea to have a website on a homepage so i personally submited the info for my dating website.

I hope it will be listed faster.

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The Unseen Costs Of The Pay-Per-Click Search Game

If the experts are correct in estimating that 25% of all clicks are fraudulent, then you are paying out 33% more than you should have to pay to get your business.

If you are converting PPCSE clicks-to-sales at a rate of $20 per transaction, then you should be aware that your actual conversion rate for non-PPCSE advertising would cost you an average of $15 per transaction. By escaping the pay-per-click search engine model, you could in effect make an additional $5 per transaction by cutting the fraud out of your marketing budget.

Personally, I would rather not pay the pay-per-click mafia the $5 a transaction that they are exacting against pay-per-click advertisers.

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I want more from AdSense

I always wanted to see flash AdSense on my website, or intercative forms which visitors can complete.

As advertiser i may want to know how the market moves. I will like to replace the ads with some forms who will help me understand better what people want these days.

Also i may want to place Falsh ads. Why this is not available on AdWords? Or it is?

Also if i want to make a join form to my website directly from my ad, when this will be possibly?

I want more from AdSense and AdWords, let’s develop more, and think less.

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Google Plans to Sell Another 5.3 Million Shares

The move comes just two days before Google’s closely watched stock will be added to the Standard & Poor’s 500 index — a breakthrough that snapped the company’s shares out of a recent funk and presented management with an opportunity to capitalize on the surging demand.

In a Securities and Exchange Commission filing late Wednesday, Google said it expects to sell the 5.3 million shares primarily to index funds who must own a stake in the company because it’s now in the S&P 500. Google’s market value has climbed by more than 15 percent since Standard & Poor’s said it would include the company’s stock in the blue-chip bellwether.

Based on Wednesday’s closing price of $394.98 on the Nasdaq Stock Market, Google’s offering would raise about $2.1 billion.

But news of the offering raised a red flag for some investors worried that extra shares will make it harder for Google to reach the lofty earnings-per-share target set by analysts. Google’s shares dropped $12.09, or 3.1 percent, in extended trading.

The additional shares sold in the offering means Google will probably have to earn an additional $45 million to $50 million this year to match the average earnings estimate of $8.82 per share among analysts polled by Thomson Financial.

The company expects to have 305.4 million shares outstanding after the latest offering, up from 271.2 million shares at the time of its IPO. Google’s market value has increase by about $100 billion since the company went public.

source: yahoo

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The click fraud on ads problem

Many webmasters are verry scared about the click fraud.
Both publishers or advertisers want to keep this fraudulent activity at low level.
This problem is having two sides ( the advertisers point of view and the publishers point of view ).

1. The advertisers point of view

The companies who are trying to get more visitors to their websites and who are not verry familiar with SEO or other type of promotion choose the paid per click advertising. There are a lot of companies that offer good service but the best are Google and Yahoo.

So when an advertiser choose one of these programs of both of them he must publish an ad and for good positioning he must pay higher prices.
Let’s consider we have a company who is selling books on a niche market but the owners are not verry good webmasters. So they choos PPC programs. They sign up, put money on account, and publish the ads hoping the visitors that will come to their sites will drive sales. He usually spends around $0,5 - $3/click, but on one day he received about 1000 clicks in one hour when he usually received in the last days an average 100 cliks per day.

At this moment the advertiser will get scared and will have in mind two scenarios.

a. the publisher is trying to obtain more money
b. a concurent company is clicking his ads trying to get him out of the market

He will now contact to ads company to see what is going on, and will try to get his money back.
The advertiser always thinks that the publishers are trying to steal from them.

2. The publishers point of view

When a publisher is facing this kind of problem he is also having two point of view

a. a concurent publishers is trying to ban his account
b. an advertiser is trying to take out another advertiser

In most cases the publishers will be banned from the ads network.

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WordPress 2.0 can close your AdSense account

The new version of WordPress 2.0 is one of the most popular and powerfull script for blogs.
Few of the webmasters know that this new version can violate the AdSense rules.

In this version, WordPress introduced a live post preview. If you scroll to the bottom of the page while editing a post, you’ll see a live preview of how your page will look once it’s published. This is a very nice addition to WordPress, but for AdSense publishers, and those using other context-targeted ad networks, it presents a serious problem.

When the post preview is rendered, it will try to fetch your Google ads!

And because the post hasn’t been published yet, when Google’s bot tries to crawl the page a few seconds later, it will receive a 404 error.

The best case scenario for this is that some of you (who don’t use permalinks) will receive very poorly targeted ads for up to two weeks after you publish your post.

And the worst case scenario, since Google prohibits displaying ads on 404 pages, is that you could get your account suspended.

WordPress 2.0 does provide a solution, though; it’s the new is_preview template tag. This new tag tells whether the post is being displayed in the post preview section while it’s being edited.

So all you need to do is to add in a check for this into your template code wherever you have placed AdSense, and the problem will be solved. Just add this code around your AdSense code:

< ?php if (!is_preview()): ?>
// Paste your AdSense code here //
< ?php endif; ?>

This way, the post preview will not try to show Google ads, and they will only be shown once your post is published. This will keep your AdSense account safe and your ads well-targeted.

More info can be found here

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