High number of adsense page impressions but no clicks
Do you have a website that is receiving a lot of page impression / visitors bu no clicks?
Well there are a lot of publishers facing the same problem.
Reasons why you might have no clicks:
- your visitors are not targeted (the are coming from site like digg)
- your ads are not well blended with the content
- you have a forum (usually the forums are receiving a small CTR)
- the ads that are displayed on your website are not targeting your content
Below i will explain:
If your visitors are not targeted, they come from emails or other brute forced ways to get visitors it is possible to have a small CTR or nothing. Also visitors coming from Digg or other websites like this are stuffed with advertising so they will not click on your ads.
If your ads are too evident to the visitors they will not make any click. Remember if a visitor comes to your website, they want to see what you offer. Few of them are interested to click on other advertisers that are on your website.
If you own a forum, try to put the ads in every forum post, blend them with the content. Don’t put your AdSense to the top of the forum in a 468×60 banner or at the bottom.
The AdSense bot has not crawled all the pages of your website. It takes some time until you gett all the ads on your website targeted to your content.