High traffic, low AdSense income
There are a lot of website owners who are having a lot of traffic on their websites but thes income from AdSense is verry low. For example we will use Dan as a website owner. He having a site with 10,000 - 12,000 unique visitors per day, a CTR of maximum 0,6%, and a daily earning of 20/30$ .
Let’s analyse the problem step by step.
1. The traffic problem
Dan says he is having about 10,000 - 12,000 uniques per day. This is good traffic for a website but let’s see how good is it.
- Some of the main imoprtant factors of the traffic are:
Many site owners do not understand that the proffesion of the visitor is verry important. If they make a site that is offering info or services for other site owners, it is possible that 90% of their visitors to be aware about AdSense and they will not click on the ads, so, it will remain only 10% and from them.
Let’s consider 2-3% will click on the ads. I will let you think what this means.
The country of the visitor is another important factor that can have impact on your business, for the simple fact that the advertisers are more interested in US, Canada and Western countries traffic so they will pay more for this ads.
The first on the traffic list is the source. New site owners who are not verry experienced think that if they buy traffic ( 20,000 visitors at 100$ ) they will make a fortune. This will not happen. The companies who are offering this kind of services are most of them scamers. They will put bots visiting your site and you will not make any cent from this. More than that, you risking your banning from the AdSense publisher network.
The best source of traffic are the search engines and the other sites that link to you.
In my next post i will talk about the site optimisation, so come back for more.
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