How te earn more with PPC ads by Google
Publishing PPC ads like AdSense on your site gives your the chance to assist high CPC.
How i must put the ads on my site?
You need to place your ads depending on you site content and users behaviour. If you have a forum you must display image ads combined with the textual ads, because forums are having low click rate, so you must be payed by CPM. If you have a site that offers free info and articles try placing ads on left of your content; try to blend the ads with your content.
How to increase my CPC?
This increase can come in two ways:
1. When your traffic tends to grow the CPC may increase because the ads are displayed more and grows the chance to display the high paying ads.
2. If you have high paying keywords on your site. Most of them are related to money, financial services, lawyers, medicine.
My final advice is to make quality content and don’t spam your keywords so you will have in the end good results.