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What is a good ctr for AdSense

The CTR is the ratio of the number of times a user clicks on an online advertisement per number of viewers who view the web site that has the advertisement on it. For example, if one out of 100 people who visit a specific Web site click on an advertisement and are taken to the advertiser’s site, then the CTR of that advertisement is 1/100, or 1%.

AdSense is having also implemented this system, so you can see how efficient are your ads.

The CTR varies from site to site.

Things that can increase your CTR:

  • the position of the ad on your site
  • the color of the ad
  • the content you offer
  • the type of visitors you have

    • Usually i have seen sites that are having 0,5% CTR, but i also seen sites that are having 30% CTR or even more.

    My opinion is that between 5% and 15% is a normal CTR if you have well targeted visitors coming from search engines.

    This entry was posted on Monday, April 3rd, 2006 at 9:47 am and is filed under AdSense. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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