The title of the page pays - AdSense
I experienced some interesting things with AdSense.
One of my friends who is having the website http://www.plusdatings.com tested for 2 months diferent behaviors of Adsense and keywords targeting. He usually have a long title on his index page to target more searches from SE’s.
We all know that long title with many words catch more traffic.
I advised him to change the title in one keyword, and to leave it like this for a month.
Guess what happened? The CTR whas at 23% and the position opf the ads were the same, and the CPC rised with 100%.
Wow, that is a change i said so i experienced on some of my websites.
Same results for me.
So my advice is: “Use one keyword per page, and you will be paid!” 