What is so popular about links
Well, the short answer to that question is “A lot”. The phrase “Link popularity” alludes to the ranking given to your web site by the search engines. It decides what position your page is given by the search engines when people search for certain keywords contained in your site. You’re probably asking “How do I make my link popular?”
Search engines are arbitrary. They give cachet and capital to web sites that have incoming links to their pages originating from complementary, high caliber sites. It’s a very simple, but an extremely important blueprint. Google originated the blueprint, and now nearly all the other popular search engines apply it to give value to web pages in their indexes.
The more customarily your keywords are used, the more difficult it will be to attain good link popularity, but without accomplishing this task, it is virtually assured your web site will never rank very high on any of the search engines. Don’t get discouraged. There are tried and proven strategies for gaining good link popularity using the most highly searched keywords.
There are some things you should be aware of. Most importantly, you should know that simply putting one of your links on a large number of web sites will not get your web site good link popularity. The fact of the matter is, doing this will have just the opposite effect. This is especially the case when it involves web sites that exist for nothing other than to post outgoing links. These websites are commonly referred to as “link-farms”. The more popular search engines will vigorously show bias against your web site if it is identified with a link farm, so stay far, far away from them!