How to Create and Distribute an E-Course
E-courses are credibility tools and they are also great sales tools. You can easily create a course in your field of expertise and either sell it as a product, or give it away as a give-before-you-get sales tool.
If it’s a free course, you give good information, but you don’t give all the information. It’s designed to be helpful to people and not a blatant sales pitch, but if you gave them everything, there would be no reason to buy anything from you. If you are selling the course, make it very comprehensive and don’t hold back. You want the recipients to really feel like they are getting value.
E-courses are even easier to create than E-Books. You don’t have to do any fancy formatting or heading tags or conversions or anything. You just create it in plain text E-zine Fashion.
Here’s a checklist to create the course:
a Pick your topic.
a Gather your material into related sections. Each section will be one lesson in the course. Five sections means five days to the course. If your material is complicated, you could do one lesson per week, but on a free course I would recommend against it because it will take you too long to get people to buy.
a Write a welcome and introduction to the course along with a list of all the upcoming lessons.
a Don’t skimp on any of the lessons. People can unsubscribe from this and either ask for their money back, or just disappear from your list and then you won’t have a chance to sell them anything.
a If it’s a free course, you should weave subtle hints into the course that make people want to know more.
